Stop guessing your shade
Guided shade matching, curated kits, and clear application guidance — for at-home colour and salon professionals.
Choosing hair colour shouldn't feel like a gamble
Most people face the same three frustrations every time they colour their hair.
Shade surprises
Cryptic names and inconsistent swatches make it hard to predict the result. You open the box hoping for "medium ash brown" and end up somewhere else entirely.
Missing supplies mid-application
Halfway through mixing, you realise you don't have the right developer volume, a tinting brush, or gloves. A trip to the store with colour in your hair is nobody's idea of fun.
Safety concerns with no guidance
Patch tests, timing, ingredient sensitivities — the information exists, but it's buried in fine print. Without clear instructions, it's easy to skip steps that matter.
Three steps to the right colour
No accounts to create, no subscriptions required. Answer a few questions and get matched.
Share your hair details
Tell us your current colour, what you'd like to achieve, any prior treatments, and sensitivity concerns. This takes about two minutes.
Review your matched shades
We compare your inputs against compatible products and show you why each shade may fit — with clear reasoning, not marketing labels.
Get a complete kit
Choose a shade and receive everything you need in one order: colour, developer, tools, protective supplies, aftercare, and step-by-step application guidance.
Everything in one box
Each curated kit pairs your matched colour with every supply you need for a safe, complete application. No second trips, no guessing compatibility.
- Colour matched to your hair profile
- Compatible developer at the right volume
- Application brush, gloves, and protective cape
- Aftercare conditioner for colour longevity
- Patch test and timing instructions included
- Replenishment reminders when you're due
Transparent pricing, no surprises
Start with free shade guidance. Pay only when you're ready for a complete kit or salon-level tools.
At-home shoppers
- Shade questionnaire
- Compatibility guidance
- Product recommendations
- Safety information
At-home shoppers
- Matched colour product
- Compatible developer
- Application tools and gloves
- Aftercare conditioner
- Step-by-step guidance
- Replenishment reminders
Stylists & salons
- Everything in Curated Kit
- Client shade history
- Salon reordering workflow
- Volume pricing
- 3% of order GMV
Common questions
Everything you need to know before choosing your shade.
Your next colour, chosen with confidence
Take two minutes to share your hair details. We'll match you to compatible shades, explain why each may fit, and put everything you need in one kit.